2017 is the year of website speed

Get your website up to speed is a no brainer. You have no excuse not to do it, it's entirely within your control, no need for an SEO expert.  
It will greatly improve your search engine ranking and increase the efficiency of your mobile ad strategy. Which means more conversions!!

Right now, Mobile friendliness and loading speed are the best way to improve your rankings on search engines. Many influencers see slow websites as the biggest issue facing the web today.

Google said last year that they will take into account speed as a ranking factor. And soon they will launch their mobile-first index. Suddenly, the speed of your website on mobile will have a critical impact on your mobile advertising strategy. We know that sites that are loading their content quickly are much more likely to increase engagement, conversion and reduce their bounce rates. According to Doubleclicks, 53 % of mobile visits are abandoned if it takes them more than 3 seconds to load. 

In other words, if you’re running any paid advertising, half of your mobile budget could go out the window because of a slow site.
Now you can see why keeping a close eye on your speed becomes critical:

• The benefits in terms of SEO search ranking are evident 
  
• It increase the user experience, more engagements & more conversions
• Your ad budget is more efficient because less visits are abandoned due to poor speed 

You can check your speed now @  https://testmysite.thinkwithgoogle.com/ or via Google Analytics / Page Insights, this will give you a detail diagnostic on what you need to fix to improve your speed and save on your advertising strategy. 

Then call your webmaster and get him working, for real this time!