Paid search - Google Ads
Search Engine Marketing
Google Adwords is one of the best tools available for driving traffic to a website. Why? Simple. Everyone Googles everything. If a consumer is looking for a pizza place near them, they're going to Google it. If a homeowner is looking for a plumber, they're going to Google that too.
AdWords PPC: Be relevant, be found!
Google AdWords enables you to pay to be at the very top of search results. There are a lot of things that can affect the price of an ad, including how much competition there is for a certain keyword, and how good the experience on a website is. Once you master this tool, it becomes a highly valuable source of traffic and revenue for your company.
